Exclusive roofing leads that ring you, not five rivals.
Roofing leads from Hammerdown come through your own website, your own Google Ads and your own Facebook ads, so every enquiry asks for your company by name. One roofer per area, written into the agreement, and the leads land in your phone the second they come in.
Peak sales month for a roofing client we work with
0
Shared leads. Every enquiry asks for you by name
10 days
From payment clearing to your new site going live
Buying single leads by the job? Our sister marketplace Hammer Down Leads runs live auctions on verified roofing enquiries. Details below.
The problem with bought leads
Why most roofing leads for sale lose you money.
If you have bought roofing leads before, you have lived at least one of these.
📞
"Four other roofers rang them before I did"
Shared leads go to several trades at once. The job goes to whoever answers first or quotes lowest, and that is rarely the best roofer.
💷
"I paid for the lead, not the job"
Pay per lead roofing charges you whether the homeowner books, ghosts you or wanted a gutter clean. The risk sits with you.
🏷️
"They had never heard of us"
A lead from a directory knows the directory, not you. You start every call cold and fight on price from the first sentence.
📉
"The tap turns off the day I stop paying"
Rented leads build nothing. No reviews, no rankings, no brand. Stop paying and you are back to zero.
What changes with own-brand leads
✓
Exclusive by design. The enquiry comes from your website and your ads. Nobody else is sent it, so nobody else can ring it.
✓
Warm before the first call. They have seen your work, your reviews and your name. You quote the job, not a race to the bottom.
✓
An asset that compounds. Every lead builds your reviews, your rankings and your brand. The longer you run, the cheaper each job gets.
✓
Fixed management fee. No price per lead and no commission. Your ad budget goes straight to Google and Meta at cost.
Roofing leads compared
Four ways to buy roofing leads, side by side.
Every model works for someone. Here is what each one really gives you, so you pick the right one for the stage your business is at.
Shared lead sites
Pay per lead resellers
Lead auctions
Own-brand leads (Hammerdown Media)
Who else gets the lead
Several trades at once
Varies, often resold
The winning bidder only
Nobody. It is your enquiry
How you pay
Membership or per enquiry
A fixed price per lead
Your winning bid per lead
Fixed monthly management fee, ad spend at cost
Does the homeowner know you?
No, they know the site
No
No
Yes, they chose your brand
What you own after a year
Nothing
Nothing
Nothing
Website, reviews, rankings, ad data
Best for
Filling gaps in a quiet week
Testing a new area
Topping up by the job with no contract
Building a roofing company that grows
Pay per lead roofing
What pay per lead roofing really costs you.
A price per lead looks safe because you only pay when an enquiry arrives. The catch is what you are paying for. You buy a name and a number, not a booked survey. If the same homeowner is sold to three more roofers, your real cost per job is the lead price multiplied by every lead you lose to a faster or cheaper rival.
Own-brand roofing lead generation flips that. On the best-performing roofing Google Ads account we manage, a form lead costs £70 to £75 once the campaign has matured, and that lead rang one roofer. Our client. Nobody else got the number.
That is the comparison that matters: not the price of a lead, but the price of a job you actually win.
Hammer Down Leads
Want roofing leads for sale by the job? That is Hammer Down Leads.
Not ready for a monthly setup? Our sister company Hammer Down Leads is a UK roofing lead auction marketplace. Verified roofing enquiries go live in your postcodes, you bid in real time, and you pay only for the leads you win. No website, no ad accounts, no contract.
Looking for the Hammer Down Leads login or sign-up? It lives on its own site.
One roofing client, one area, marketing that carries their own name.
£200k
From shared leads to £200,000 months
A roofing company we work with came to us buying the same shared leads as everyone else in their area. We built their website, took over their Google and Facebook ads and moved them onto an exclusive lead system carrying their own brand. They scaled to £200,000 a month in sales and took on more crews to keep up.
Roofing client, UK. Named on request during your intro call.
1
Roofer per area, in writing
Area exclusivity is written into your agreement. The day we take you on, your patch is closed to every other roofer, and our paid campaigns never bid one client against another.
0%
Commission on your jobs
One fixed monthly management fee. No price per lead, no percentage of revenue and no markup on your ad spend, which you pay to Google and Meta directly.
Common Questions
Questions roofers ask about roofing leads.
Yes. Every enquiry comes from your own website and ad accounts, so it is only ever sent to you. We also take on one roofer per area and write that into the agreement.
Not through Hammerdown Media. We charge a fixed monthly management fee and you pay Google and Meta directly for ads. If you want to buy single roofing leads by the job, our sister marketplace Hammer Down Leads runs live auctions on verified enquiries and you pay only for the leads you win.
That depends on your area and your ad budget, and we show you the forecast on your intro call. The target we set for every client is at least one enquiry a day, and we report against it every month.
You do. Your Google Ads and Meta accounts sit in your name with your card on them, and we manage them with partner access. Every lead and every piece of data is yours.
Most clients see their first enquiries within two to three weeks of going live. A steady weekly pipeline builds over the first 60 to 90 days as the campaigns learn your area.
No. Hammer Down Leads is our lead auction marketplace for roofers who want to buy individual enquiries. Hammerdown Media builds and runs your own marketing so the leads carry your brand. Both are part of the Hammerdown Group.
