Landing page design is where most trade ad budgets leak. You pay for the click, then send it to a homepage with six menus and a contact form at the bottom. We design landing pages that match the search, ask one question at a time and send every lead to your phone with the click that produced it.
Someone searches for an emergency roof repair in their town and taps your ad. Your homepage greets them with a slider, a welcome paragraph and menus for eight services. They wanted one answer. They hit back and tap the next ad. You still pay for the click.
A landing page fixes that by doing one job. The headline repeats what they searched for. The offer sits beside it. The form starts on the screen they land on and asks the easiest question first.
Everything that does not move the visitor towards the enquiry comes off: the menu, the slider, the company history, the links out. What stays is proof that you are local and good at this job, and a button that asks for it.
That is landing page design for lead generation, not for awards. If you want the full build standard, section by section, read our guide to high-converting landing pages.
Where you send the click decides whether you pay for a visit or a lead.
The same parts on every page, because they are the parts that win enquiries on trade ad traffic.
The headline says what the ad said. A loft conversion click lands on a loft conversion page, in the town they searched.
No navigation menu and no links away. The only things to tap are the form and your phone number.
Tile buttons for service, property, urgency and postcode before contact details. Easy to start, easy to finish.
Your Google rating, real reviews word for word and real job photos, placed where the decision gets made.
gclid, gbraid, wbraid, fbclid and UTM tags stored with every form, so you know which ad paid for which job.
The conversion fires once per real lead, so your ad platforms optimise to real enquiries, not page reloads.
Six steps, all built and run by us. Scroll it and watch the lead travel.
Roof repair near me on Google, or your work in their Facebook feed.
The headline repeats their search. The form is already on screen.
Four taps and their details. Most finish it in under a minute.
Click ID, campaign, keyword and landing page stored against the enquiry.
A text alert and a record in Hammerdown Pro, ready for you to call back.
Real conversions go back to the ad platforms, so they find more people like the ones who booked.
Landing pages win paid clicks. Your website wins organic searches and the homeowner who checks you out after seeing your van. Lead generation website design means building both to the same standard, with the same tracking, feeding the same CRM. See how we do the website side on website design for tradesmen.
The ads that feed the pages are run by the same team: Google Ads for roofers and Facebook ads for roofers, plus the same setup for builders, driveway companies and landscapers. One team, one fixed monthly fee, no commission on your jobs.
One for each service you advertise, and one for each main town if your ads target several. Each page repeats what the person searched for, so a roof repair click lands on a roof repair page, not your homepage.
Paid landing pages are usually kept out of Google's index so they do not compete with your main service pages. Your SEO pages win organic searches and your ad pages convert paid clicks. Each does its own job.
Yes. We build the pages, point your existing ads at them and keep the old destination on record, so you can compare cost per lead before and after the switch.
Yes. Form leads and calls are tracked and fed into Hammerdown Pro, our own CRM, with a text alert to your phone. The click that produced each lead is saved with it and sent back to Google and Meta.
Your website answers every question a homeowner has about your business and wins organic searches. A landing page answers one question for one ad and asks for one action. Most trade businesses need both, and we build both.
Landing pages are part of one fixed monthly management fee that also covers your website, ads, lead system and reporting. We go through the fee on your intro call. You pay Google and Meta directly at cost and we never take commission on your jobs.
We build your landing pages, run the ads that feed them and track every lead to the click. One business per area. Apply and we will check yours.
Start your application →Takes 2 minutes. We review every application personally. No obligation.