The Hammerdown Blog
No agency jargon. No fluff. Just straight-talking guides on growing a home improvement business.
The roofers growing fastest right now aren't buying leads from comparison sites. Here's exactly what they're doing instead, and why it works so much better.

Every time you buy a shared lead you're entering a race you can't win. Here's the maths behind why it doesn't work, and what the alternative actually looks like.

Short answer: both, but for completely different reasons. Here's how to think about each channel and why the combination is what actually moves the needle.
