The Hammerdown Blog
No agency jargon. No fluff. Just straight-talking guides on growing a home improvement business.
The roofers growing fastest right now aren't buying leads from comparison sites. Here's exactly what they're doing instead โ and why it works so much better.

Every time you buy a shared lead you're entering a race you can't win. Here's the maths behind why it doesn't work โ and what the alternative actually looks like.

Short answer: both, but for completely different reasons. Here's how to think about each channel and why the combination is what actually moves the needle.
