Facebook ads for roofers that make you the name they remember.
Facebook ads for roofers do a different job to Google. Google catches the homeowner who is searching today. Facebook and Instagram put your real work in front of every homeowner in your postcodes, so when the roof does fail, yours is the name they already know.
Peak sales month for a roofing client we work with
0
Shared leads. Every enquiry asks for you by name
10 days
From payment clearing to your new site going live
Real work, not stock. Every ad we run for a roofer uses your own job photos and your own team. Homeowners can spot a stock photo in a second.
How we run Meta ads for roofers
What makes Facebook ads work for a roofing company.
Facebook rewards relevance and punishes waste. This is how we keep your ads on the right side of that.
📍
Your postcodes only
Ads target the postcodes and towns you want work in, so you are not paying to reach people you would never drive to.
📸
Your real jobs
Before and after photos, drone shots and short clips of your team on real roofs. Real proof stops the scroll and builds trust before the first call.
🎁
An offer worth tapping
A clear reason to enquire now: a free roof inspection, a fixed-price survey or a seasonal check before winter.
🪜
A landing page built for the ad
Ads send people to a page with a five-step quote form that matches the ad they tapped, not to your homepage.
🔁
Remarketing
Homeowners who visited your site in the last 180 days see your reviews and recent jobs until they are ready to book.
🧮
Optimised to real value
Facebook is told which leads became real work, so it finds more homeowners like them, not more form fillers.
Why the optimisation event matters
Tell Facebook what a good lead is, or it finds you bad ones.
Left on its default settings, Facebook hunts for the cheapest form fills it can find. That is not the same as homeowners who want a roof done. On one of our own lead generation accounts, optimising to a value event instead of a raw lead returned 4.84 times the spend against 1.74 times, on identical creative.
So we set up the Meta Pixel and the Conversions API together, with one event ID per enquiry so nothing is counted twice, and we feed back which leads turned into work. Facebook learns from your best customers, not your worst.
Your Meta ad account sits in your name with your card on it. You pay Meta directly at cost.
Setting up
How your Facebook ads go live.
Built alongside your website and Google Ads so every channel feeds the same lead system.
01
Your own ad account
Set up in your name with our partner access, so the data and history stay yours.
02
Pixel and Conversions API
Installed and tested on your site so every enquiry is tracked from the browser and the server.
03
Creative from your jobs
We cut your photos and clips into ads and write the copy around your strongest offer.
04
Launch in your postcodes
Campaigns live across Facebook and Instagram, aimed at the towns you want work in.
05
Refresh and report
New creative rotated in before the old wears out, with results reported monthly in plain English.
One roofing client, one area, marketing that carries their own name.
£200k
From shared leads to £200,000 months
A roofing company we work with came to us buying the same shared leads as everyone else in their area. We built their website, took over their Google and Facebook ads and moved them onto an exclusive lead system carrying their own brand. They scaled to £200,000 a month in sales and took on more crews to keep up.
Roofing client, UK. Named on request during your intro call.
1
Roofer per area, in writing
Area exclusivity is written into your agreement. The day we take you on, your patch is closed to every other roofer, and our paid campaigns never bid one client against another.
0%
Commission on your jobs
One fixed monthly management fee. No price per lead, no percentage of revenue and no markup on your ad spend, which you pay to Google and Meta directly.
Common Questions
Questions roofers ask about facebook ads for roofers.
Yes, when they do the right job. Facebook builds demand and keeps your name front of mind, and it works best alongside Google Ads, which captures people searching right now. Run together, each makes the other cheaper.
We send most roofing ads to a dedicated landing page with a five-step quote form. It takes a little more effort than an instant form, and that effort filters out people who were never going to book.
We recommend roughly 30 percent of a starting budget of around £1,500 a month across Google and Meta. You pay Meta directly and our fee stays fixed.
Yes. We write the copy and build the creative from your real job photos and clips. If you do not have much yet, we tell you exactly what to film on your next few jobs.
Yes. Facebook and Instagram run from the same Meta ad account, and we place your ads on both.
You do. It sits in your name with your card on it, and we manage it with partner access.
